Company Introduction

One of the three major brands in Malaysia in specialise Tea & Tea art retail business, ‘Legend of Tea’

With the stern principal of ‘value over price’ Legend of Tea emphasise on providing the top tier quality of tea leafs and products to the consumers. Founded in 1993 by Mr Ng Shu Loong, the creation of ‘Legend of Tea’ was inspired by the tea philosophy during the Tang Dynasty; which is drawn from the essence of teachings in Confucians, Tao, and Zen which emphasise the union of humanity and nature that leads to the highest form of tea admiration.

‘Legend of Tea’s’ holds on to philosophy and teachings of the way of tea. The company practices the culture of respect towards the tea while producing all the tea products. From getting the best quality of raw materials, followed by attentiveness of skilled mastery in the production of tea; each product packaging that is specially designed, not influenced by the modern trend, upholding the true essence of daily living. As such ‘Legend of Tea’ believes that the product will enhance the customers tea drinking experience, allowing them to embrace the beauty of tea art and the tea itself.

‘Legend of Tea’ produces a variety of tea and tea related products: The premium grade of ancient Puer Tea; Wu Yi Rock Tea; Japanese Green Tea; Flower Tea; High grade Purple Clay Tea pots, Tea utensils, gift set and etc.

Throughout the 20 years of dedication and attentiveness in managing the business, ensuring the excellence in products and services of the company, ‘Legend of Tea’ rapidly grew into becoming one of the largest retail brand in Chinese tea art industry in Malaysia. We have a total of 8 retail outlets through Malaysia covering from the Northern to Southern region. With strong affirmation and recognition of our products, ‘Legend of Tea’ excels from Malaysia and it is spread worldwide to several foreign countries. ‘Legend of Tea’ currently has customers from, Singapore, Hong Kong, Taiwan, Australia, Indonesia, China and etc. 

 In order to serve the community better, ‘Legend of Tea’ has taken a step towards the international arena; in year 2014 ‘Legend of Tea’ has establish the first Malaysia own tea factory in China as well as ‘Legend of Tea’ retail outlets in Shanghai, Ning Po and Yi Xing.

The founder Mr Ng Shu Loong not only dedicated his life in bringing out the essence of tea art but also holds deep concern in tea art culture that will promote healthy lifestyle in today’s society and culture. Through out the years of hard work, risk taking, dedication and commitment towards his work; Mr Ng experienced many moments of ups and downs in the journey of building his vision. The excellence of ‘Legend of Tea’ lies within the leadership and passion of Mr Ng in continuous effort of product development which leads him to a higher level effort of exploration into the vast richness of tea art. Mr Ng has venture into the depths of mountain in search of high quality teas and further his study and learning the tradition method of producing the ultimate quality of tea. Moreover, the design and the presentation of the tea has been done in an utmost detailed manner to ensure the product is delivered in the best presentation. Furthermore, Mr Ng also dedicates his time in organizing charity events in creating the awareness towards the tea art culture and its benefit in hoping to build up a better lifestyle for the community.

The gathering of raw materials

‘Legend of Tea’s’ product is produced by gathering the best grade of raw materials. While creating a product the company carefully looks into details such as the condition of the plantation, the age of the tree, the method of harvesting, and the quality of the tea tree itself. To ensure and deliver the best quality of product to the customers, ‘Legend of Tea’ has establish a production and collection centre, namely the ‘Gu Yun Hao’ tea production factory; located in He Kai, Xi Shuang Ban Na, in the Yunnan province of China; tea leafs collection centre are located in some of the few famous tea plantations in the province namely, Ban Zhang Lao Zai, Lao Man Er and Mang Jing Shan Zai plantation.

The refined technique in Tea making

‘Legend of Tea’ has establish the ‘Gu Yun Hao’ tea production factory in He Kai, Xi Shuang Ban Na, in aiming to create the best quality of premium tea. Therefore, to assist in the production we have hired highly experienced tea makers which specialised in the ancient way of tea making; and getting tea professionals to supervise and examine the whole production process; ‘Legend of Tea’ commits to provide the best quality of tea to all customers around the world.

Art of simplicity in packaging

The brand of ‘Legend of Tea’ promotes simplicity, plain, comfortable and authentic lifestyle and bringing out the essence of living. We do not practice exaggeration on our product packaging in ways that will lead to the idea of illusionary product branding. ‘Legend of Tea’ uses the art of zen to bring out the beauty of connecting tea and its related product with the simpleness of art work and design; indirectly promotes culture and heritage of living. The packaging presentation is beyond the beauty in the eyes and we believe that it will enhance the ultimate tea tasting experience.

 

马来西亚茶艺连锁三大品牌之一“古意斋”

以"物有所值"为宗旨执着于高品质的各类优质茶叶和茶艺产品。1993年由马来西亚华侨伍书龙先生创建的“古意斋”茶号,是有感于盛唐时期茶道之吸取儒、道、禅三教之精华强调“ 万物有灵、天人合一、茶禅一味、明心见性”而诞生的品牌。

“古意斋”商品开发的本质是传承古人之茶经与茶道,以“敬茶”发心倾力制作的茶品。注重原材料的选择,尊重把持传统的制作工艺和标准,简化华而不实的人工包装,各种流行同他们无关,坚持最真实的生活,使消费者的生活在“古意斋”的产品中得到感官和精神的归宿感。

公司经营产品品种茶叶有:高端古树普洱、武夷岩茶等;绿色茶食品;高级紫砂工

艺品;高级茶艺产品;高级礼品等

通过近二十年的用心经营,公司以优质的产品和服务,迅速发展成为马来西亚茶艺连锁第二大品牌,目前在马来西亚的吉隆坡、怡保、槟城、柔佛等地开设了8个分行。公司产品不仅在马来西亚获得良好赞誉,并被远销到新加坡、香港、台湾、英国、澳洲、印尼和中国大陆等地。

为更好地服务于社会, “古意斋”将进一步开拓国际市场, 2014年“古意斋”在中国的上海、宁波、宜兴将开设分号。

伍书龙先生不仅对茶品精益求精,更关注茶文化对社会文明的提升,这些年更是不畏艰辛危险、多次亲身深入到茶乡腹地通过现场调研了解茶性、感受茶韵、体会茶道,在对茶品不断的开发研制同时,潜心感悟传统茶道精神,通过产品设计、茶艺推广和积极入世的公益慈善活动帮助到当今社会上更多的人获得健康怡情的生活质量。

原材料的把关

“古意斋”产品是高品质的各类茶叶和茶艺产品。公司为更好的从产地、树龄、采摘、品质等方面严格把关原材料的选择,专门在中国云南省西双版纳的贺开地区开办了一具备研发、收购、监制、检验古树茶的“古云号”初制所(茶厂)。并在著名的茶山班章老寨、老曼峨、芒景山寨上设立了初制点及定点收购站。确保“古云号”出品的每片茶品都是高品质纯料的古树茶。

严苛的工序

“古意斋”为更好地呈现茶品,特投资在中国云南省西双版纳的贺开地区建立了“古云号”初制所,用于更精准的了解每年各地所产茶叶的秉性,并高薪聘请了当地“古法制茶”最好的炒茶师傅进行制作,整个制作流程由经验丰富的茶叶鉴定师全程监制和检验,确保出品的各款产品将呈现出最佳品质。

包装的简化

“古意斋”茶号提倡简约、朴素、舒适、真实的生活,拒绝虚无的品牌崇拜,直抵生活本质,不做渲染和过度包装。用“禅的美学”将茶叶及相关产品通过设计升华至人类文化与精神,使茶艺爱好者在唯美的茶境中品味、享受到茶的最佳感受。

 

 

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